François Nars launched NARS Cosmetics in 1994 with 12 bold lipsticks and a fearless philosophy of no-rules beauty. His creative vision and boundary-pushing approach redefined modern artistry, making NARS a symbol of self-expression and individuality.

Known for blending fashion, photography, and makeup into a single creative force, François inspires confidence and creativity with his iconic mantra: “Don’t hold back. Be bold.” His lasting influence on the beauty world was recognised in 2016 when he was awarded France’s prestigious Ordre National de la Légion d’Honneur.