ABOUT

WHO WE ARE

Founded in 1971, PCG has spent over five decades shaping South Africa's prestige beauty landscape. From our earliest days, our mission has been clear: to bring the world's most exceptional luxury fragrances, cosmetics, and skincare to discerning local consumers.

What began as a pioneering vision has grown into a powerhouse of partnerships. Today, PCG stands as the local driving force behind some of the most iconic brands in global beauty, building their presence in South Africa with purpose, passion, and excellence that have defined us for decades.

“From pioneering partnerships to premium powerhouses, PCG is not just a distributor; we are the custodian of beauty brands.”

As part of CAVI Brands, we are connected to a broader house of beauty, wellness, and lifestyle leaders across Africa. This gives us the scale and strength to deliver consistent growth, while remaining agile and deeply committed to those we represent.

Our approach has never been transactional; it’s collaborative.

We partner with principals and retailers to design distribution strategies that elevate the consumer journey, optimise distribution, and ensure every brand is experienced at its best.

Legacy meets future. From pioneering partnerships to premium powerhouses, PCG is not just a distributor; we are the custodian of beauty brands. And our journey continues to unfold.